/* Product Positioning Strategy page only. Shared navigation, modal and footer remain global. */
body.page-product-positioning .pp-page {
  --pp-navy: #071b2f;
  --pp-navy-2: #12334f;
  --pp-ink: #122334;
  --pp-body: #536273;
  --pp-gold: #9a6b22;
  --pp-gold-light: #d8bb7b;
  --pp-gold-soft: #f7f0e3;
  --pp-surface: #f5f6f5;
  --pp-line: #dcdfe2;
  color: var(--pp-ink);
  background: #fff;
}

.pp-page *, .pp-page *::before, .pp-page *::after { box-sizing: border-box; }
.pp-page .pp-shell { width: min(1220px, calc(100% - 48px)); margin-inline: auto; }
.pp-page h1, .pp-page h2, .pp-page h3, .pp-page p { margin-top: 0; }
body.page-product-positioning .pp-page h1,
body.page-product-positioning .pp-page h2,
body.page-product-positioning .pp-page h3 { color: var(--pp-ink); text-transform: none; }
body.page-product-positioning .pp-page h1 { max-width: 12ch; margin-bottom: 24px; font-size: clamp(2.6rem, 4.8vw, 4.75rem); font-weight: 700; line-height: 1.01; letter-spacing: -.047em; }
body.page-product-positioning .pp-page h2 { margin-bottom: 18px; font-size: clamp(2rem, 3.55vw, 3.3rem); font-weight: 650; line-height: 1.07; letter-spacing: -.034em; }
body.page-product-positioning .pp-page h3 { margin-bottom: 10px; font-size: 1.08rem; font-weight: 700; line-height: 1.34; letter-spacing: -.012em; }
.pp-page p { color: var(--pp-body); font-size: 1rem; line-height: 1.72; }
.pp-page .pp-kicker { margin-bottom: 16px; color: var(--pp-gold); font-size: .7rem; font-weight: 800; line-height: 1.3; letter-spacing: .16em; text-transform: uppercase; }
.pp-section { padding: clamp(68px, 8vw, 104px) 0; }
.pp-surface { background: var(--pp-surface); }
.pp-heading { max-width: 800px; margin-bottom: clamp(34px, 5vw, 54px); }
.pp-heading > p:last-child { max-width: 730px; margin-bottom: 0; font-size: 1.04rem; }
.pp-page section[id] { scroll-margin-top: 110px; }
.pp-page :is(a, button, summary, [tabindex="0"]):focus-visible { outline: 3px solid #7a50dd; outline-offset: 4px; }

/* Hero */
.pp-hero { padding: clamp(58px, 7vw, 92px) 0 0; overflow: hidden; background: var(--pp-navy); }
.pp-hero-grid { display: grid; grid-template-columns: 1.03fr .97fr; gap: clamp(40px, 6vw, 78px); align-items: center; }
.pp-hero-copy { padding-bottom: 46px; }
body.page-product-positioning .pp-page .pp-hero h1 { color: #fff; }
.pp-hero .pp-kicker { color: var(--pp-gold-light); }
.pp-page .pp-hero-lead { max-width: 650px; margin-bottom: 14px; color: #fff; font-size: clamp(1.08rem, 1.4vw, 1.22rem); line-height: 1.62; }
.pp-hero-copy > p:not(.pp-kicker, .pp-hero-lead) { max-width: 640px; color: rgba(255,255,255,.7); }
.pp-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 16px 24px; margin-top: 30px; }
.pp-page .pp-actions .btn, .pp-page .pp-final-actions .btn { min-height: 51px; border-radius: 4px; font-size: .84rem; }
.pp-hero .pp-actions .btn-primary { color: var(--pp-navy); background: var(--pp-gold-light); border-color: var(--pp-gold-light); }
.pp-hero .pp-actions .btn-primary:hover { color: var(--pp-navy); background: #ead099; }
.pp-text-link { display: inline-flex; align-items: center; gap: 10px; min-height: 44px; color: #fff; border-bottom: 1px solid rgba(255,255,255,.5); font-size: .87rem; font-weight: 700; }
.pp-text-link:hover { color: var(--pp-gold-light); }
.pp-hero-visual { position: relative; min-height: 520px; margin: 0; }
.pp-hero-visual::before, .pp-hero-visual::after { content: ""; position: absolute; border: 1px solid rgba(216,187,123,.25); border-radius: 50%; }
.pp-hero-visual::before { inset: 9%; }
.pp-hero-visual::after { inset: 25%; }
.pp-position-core { position: absolute; z-index: 3; left: 50%; top: 50%; display: grid; width: 165px; height: 165px; place-content: center; color: #fff; background: var(--pp-gold); border-radius: 50%; text-align: center; transform: translate(-50%, -50%); box-shadow: 0 18px 44px rgba(0,0,0,.28); }
.pp-position-core span, .pp-position-core strong { display: block; }
.pp-position-core span { margin-bottom: 6px; color: rgba(255,255,255,.76); font-size: .67rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.pp-position-core strong { color: #fff; font-size: 1.05rem; }
.pp-position-node { position: absolute; z-index: 2; width: 150px; padding: 14px 16px; color: #fff; background: #0f304d; border: 1px solid rgba(216,187,123,.4); text-align: center; }
.pp-position-node::after { content: ""; position: absolute; z-index: -1; height: 1px; background: rgba(216,187,123,.45); transform-origin: left center; }
.pp-position-node span, .pp-position-node small { display: block; }
.pp-position-node span { color: #fff; font-size: .78rem; font-weight: 750; }
.pp-position-node small { margin-top: 4px; color: rgba(255,255,255,.72); font-size: .65rem; }
.node-buyer { left: 2%; top: 12%; }
.node-buyer::after { left: 100%; top: 50%; width: 126px; transform: rotate(29deg); }
.node-value { right: 1%; top: 14%; }
.node-value::after { right: 100%; top: 50%; width: 122px; transform: rotate(151deg); transform-origin: right center; }
.node-proof { left: 0; bottom: 15%; }
.node-proof::after { left: 100%; top: 50%; width: 130px; transform: rotate(-27deg); }
.node-difference { right: 0; bottom: 15%; }
.node-difference::after { right: 100%; top: 50%; width: 130px; transform: rotate(207deg); transform-origin: right center; }
.node-presentation { left: 50%; bottom: 0; transform: translateX(-50%); }
.node-presentation::after { left: 50%; bottom: 100%; width: 78px; transform: rotate(-90deg); }
.pp-proof-strip { display: grid; grid-template-columns: repeat(4, 1fr); margin: 0; padding: 0; border-top: 1px solid rgba(255,255,255,.18); }
.pp-proof-strip li { min-width: 0; padding: 24px 20px 27px; list-style: none; }
.pp-proof-strip li:first-child { padding-left: 0; }
.pp-proof-strip li + li { border-left: 1px solid rgba(255,255,255,.18); }
.pp-proof-strip strong, .pp-proof-strip span { display: block; }
.pp-proof-strip strong { color: #fff; font-size: 1.02rem; }
.pp-proof-strip span { margin-top: 5px; color: rgba(255,255,255,.62); font-size: .72rem; line-height: 1.45; }

/* Shared signals */
.pp-takeaway, .pp-accuracy-note, .pp-scope-note { margin: 26px 0 0; padding: 18px 21px; color: var(--pp-ink) !important; background: var(--pp-gold-soft); border-left: 3px solid var(--pp-gold); font-size: .88rem !important; font-weight: 650; }
.pp-next-question { margin: 30px 0 0; padding-top: 18px; color: var(--pp-gold) !important; border-top: 1px solid var(--pp-line); font-size: .78rem !important; font-weight: 800; letter-spacing: .04em; }
.pp-next-dark { color: var(--pp-gold-light) !important; border-color: rgba(255,255,255,.16); }
.pp-evidence-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 28px; border-top: 1px solid rgba(255,255,255,.18); border-bottom: 1px solid rgba(255,255,255,.18); }
.pp-evidence-grid p { margin: 0; padding: 22px; color: rgba(255,255,255,.68); font-size: .81rem; line-height: 1.58; }
.pp-evidence-grid p:first-child { padding-left: 0; }
.pp-evidence-grid p + p { border-left: 1px solid rgba(255,255,255,.18); }
.pp-evidence-grid strong { display: block; margin-bottom: 6px; color: var(--pp-gold-light); font-size: .63rem; letter-spacing: .09em; text-transform: uppercase; }
.pp-two-col { display: grid; grid-template-columns: .88fr 1.12fr; gap: clamp(44px, 8vw, 105px); align-items: center; }

/* 01 */
.pp-offer-compare { display: grid; grid-template-columns: 1fr 62px 1fr; align-items: stretch; }
.pp-offer-compare article { padding: clamp(26px, 4vw, 40px); background: var(--pp-surface); border: 1px solid var(--pp-line); }
.pp-offer-compare article:last-child { background: var(--pp-navy); border-color: var(--pp-navy); }
.pp-offer-compare article > span { display: block; margin-bottom: 18px; color: var(--pp-gold); font-size: .7rem; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
.pp-offer-compare article:last-child > span { color: var(--pp-gold-light); }
.pp-offer-compare ul { margin: 0; padding: 0; }
.pp-offer-compare li { padding: 10px 0; color: var(--pp-body); border-bottom: 1px solid var(--pp-line); font-size: .88rem; list-style: none; }
.pp-offer-compare article:last-child li { color: rgba(255,255,255,.76); border-color: rgba(255,255,255,.14); }
.pp-offer-compare > div { display: grid; place-items: center; color: var(--pp-gold); font-size: 1.5rem; }
.pp-problem-list { display: flex; flex-wrap: wrap; gap: 9px; margin-top: 24px; }
.pp-problem-list span { padding: 9px 12px; color: var(--pp-body); background: #fff; border: 1px solid var(--pp-line); border-radius: 999px; font-size: .75rem; }

/* 02 */
.pp-assumptions { overflow: hidden; background: #fff; border: 1px solid var(--pp-line); }
.pp-assumption-head, .pp-assumptions article { display: grid; grid-template-columns: .8fr 46px 1.2fr; gap: 18px; align-items: center; padding: 19px 25px; }
.pp-assumption-head { color: #fff; background: var(--pp-navy); font-size: .67rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.pp-assumption-head span:last-child { grid-column: 3; }
.pp-assumptions article + article { border-top: 1px solid var(--pp-line); }
.pp-assumptions article h3, .pp-assumptions article p { margin: 0; }
.pp-assumptions article h3 { font-size: .98rem; }
.pp-assumptions article > span { color: var(--pp-gold); text-align: center; }
.pp-assumptions article p { font-size: .9rem; }

/* 03 */
.pp-use-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.pp-use-grid article { min-width: 0; padding: 25px; border: 1px solid var(--pp-line); }
.pp-use-grid article > div { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 20px; }
.pp-use-grid article > div > span:first-child { color: var(--pp-gold); font-size: .68rem; font-weight: 800; letter-spacing: .12em; }
.pp-line-icon { display: grid; width: 48px; height: 48px; place-items: center; color: var(--pp-navy); background: var(--pp-gold-soft); border: 1px solid #c9aa70; border-radius: 50%; }
.pp-line-icon svg { width: 25px; height: 25px; fill: none; stroke: currentColor; stroke-width: 1.55; stroke-linecap: round; stroke-linejoin: round; }
.pp-use-grid article p { margin-bottom: 0; font-size: .87rem; }

/* Dark sections and 04 */
.pp-navy { background: var(--pp-navy); }
body.page-product-positioning .pp-page .pp-navy h2,
body.page-product-positioning .pp-page .pp-navy h3 { color: #fff; }
.pp-navy .pp-kicker { color: var(--pp-gold-light); }
.pp-navy p, .pp-navy .pp-heading > p:last-child { color: rgba(255,255,255,.74); }
.pp-context-flow { display: grid; grid-template-columns: 1fr 46px 210px; gap: 20px; align-items: center; padding: 28px; background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.17); }
.pp-context-flow > div { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.pp-context-flow div span { padding: 13px; color: #fff; background: rgba(255,255,255,.06); border: 1px solid rgba(216,187,123,.35); font-size: .78rem; font-weight: 700; text-align: center; }
.pp-context-flow > b { color: var(--pp-gold-light); font-size: 1.5rem; text-align: center; }
.pp-context-flow > strong { display: grid; min-height: 100px; place-items: center; padding: 18px; color: var(--pp-navy); background: var(--pp-gold-light); text-align: center; }

/* 05 */
.pp-table-wrap { overflow-x: auto; background: #fff; border: 1px solid var(--pp-line); }
.pp-table-wrap table { width: 100%; min-width: 900px; border-collapse: collapse; }
.pp-table-wrap caption { padding: 14px 18px; color: var(--pp-body); background: var(--pp-gold-soft); font-size: .72rem; text-align: left; }
.pp-table-wrap th, .pp-table-wrap td { padding: 15px 17px; border-right: 1px solid var(--pp-line); border-bottom: 1px solid var(--pp-line); font-size: .8rem; line-height: 1.5; text-align: left; vertical-align: top; }
.pp-table-wrap th:last-child, .pp-table-wrap td:last-child { border-right: 0; }
.pp-table-wrap thead th { color: #fff; background: var(--pp-navy); font-size: .67rem; letter-spacing: .08em; text-transform: uppercase; }
.pp-table-wrap tbody th { color: var(--pp-ink); font-weight: 750; }
.pp-table-wrap td { color: var(--pp-body); }
.pp-tag-list, .pp-factor-list { display: flex; flex-wrap: wrap; gap: 9px; margin: 18px 0 0; padding: 0; }
.pp-tag-list li, .pp-factor-list li { padding: 9px 13px; color: var(--pp-ink); background: #fff; border: 1px solid #c8ced2; border-radius: 999px; font-size: .75rem; font-weight: 650; list-style: none; }

/* 06 */
.pp-value-formula { display: grid; grid-template-columns: 1fr 26px 1fr 26px 1fr 26px 1fr 26px 1.2fr; gap: 7px; align-items: center; }
.pp-value-formula div { display: grid; min-height: 110px; place-content: center; padding: 16px; background: #fff; border: 1px solid var(--pp-line); text-align: center; }
.pp-value-formula .result { color: #fff; background: var(--pp-navy); border-color: var(--pp-navy); }
.pp-value-formula span, .pp-value-formula strong { display: block; }
.pp-value-formula span { margin-bottom: 6px; color: var(--pp-gold); font-size: .62rem; font-weight: 800; letter-spacing: .07em; text-transform: uppercase; }
.pp-value-formula strong { color: var(--pp-ink); font-size: .78rem; }
.pp-value-formula .result span { color: var(--pp-gold-light); }
.pp-value-formula .result strong { color: #fff; }
.pp-value-formula > b { color: var(--pp-gold); text-align: center; }

/* 07 */
.pp-difference-wheel { position: relative; min-height: 500px; }
.pp-difference-wheel::before, .pp-difference-wheel::after { content: ""; position: absolute; left: 50%; top: 50%; border: 1px solid var(--pp-line); border-radius: 50%; transform: translate(-50%, -50%); }
.pp-difference-wheel::before { width: 400px; height: 400px; }
.pp-difference-wheel::after { width: 250px; height: 250px; border-color: #c9aa70; }
.pp-difference-wheel > strong { position: absolute; z-index: 2; left: 50%; top: 50%; display: grid; width: 150px; height: 150px; place-items: center; color: #fff; background: var(--pp-navy); border-radius: 50%; text-align: center; transform: translate(-50%, -50%); }
.pp-difference-wheel > span { position: absolute; z-index: 2; display: grid; width: 112px; height: 48px; place-items: center; color: var(--pp-ink); background: #fff; border: 1px solid #c9aa70; font-size: .75rem; font-weight: 750; text-align: center; }
.wheel-1 { left: 50%; top: 4%; transform: translateX(-50%); }
.wheel-2 { right: 3%; top: 25%; }
.wheel-3 { right: 3%; bottom: 25%; }
.wheel-4 { left: 50%; bottom: 4%; transform: translateX(-50%); }
.wheel-5 { left: 3%; bottom: 25%; }
.wheel-6 { left: 3%; top: 25%; }

/* 08 */
.pp-factor-list { margin-top: 27px; }
.pp-factor-list li { background: #fff; }
.pp-position-matrix { margin: 0; padding: 24px; background: #fff; border: 1px solid var(--pp-line); }
.pp-position-matrix figcaption { margin-bottom: 18px; color: var(--pp-gold); font-size: .68rem; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
.pp-position-matrix > div { position: relative; min-height: 380px; margin: 0 34px 38px 56px; border: 1px solid var(--pp-line); }
.pp-position-matrix .cross-v, .pp-position-matrix .cross-h { position: absolute; background: var(--pp-line); }
.pp-position-matrix .cross-v { top: 0; bottom: 0; left: 50%; width: 1px; }
.pp-position-matrix .cross-h { top: 50%; left: 0; right: 0; height: 1px; }
.pp-position-matrix .axis-y, .pp-position-matrix .axis-x { position: absolute; color: var(--pp-body); font-size: .64rem; font-style: normal; font-weight: 700; text-transform: uppercase; }
.pp-position-matrix .axis-y { top: 8px; left: -47px; writing-mode: vertical-rl; transform: rotate(180deg); }
.pp-position-matrix .axis-y-bottom { top: auto; bottom: 8px; }
.pp-position-matrix .axis-x { bottom: -28px; left: 4px; }
.pp-position-matrix .axis-x-right { left: auto; right: 4px; }
.pp-position-matrix p { position: absolute; left: 50%; top: 50%; width: min(240px, 72%); margin: 0; padding: 16px; background: #fff; border: 1px solid var(--pp-line); font-size: .72rem; text-align: center; transform: translate(-50%, -50%); }

/* 09 */
.pp-zone-matrix { position: relative; min-height: 440px; margin: 0 50px 48px 65px; background: rgba(255,255,255,.04); border: 1px solid rgba(255,255,255,.22); }
.pp-zone-matrix .zone-v, .pp-zone-matrix .zone-h { position: absolute; background: rgba(255,255,255,.2); }
.pp-zone-matrix .zone-v { top: 0; bottom: 0; left: 50%; width: 1px; }
.pp-zone-matrix .zone-h { top: 50%; left: 0; right: 0; height: 1px; }
.pp-zone-matrix .zone-y, .pp-zone-matrix .zone-x { position: absolute; color: rgba(255,255,255,.72); font-size: .65rem; font-weight: 700; text-transform: uppercase; }
.pp-zone-matrix .zone-y { top: 8px; left: -50px; writing-mode: vertical-rl; transform: rotate(180deg); }
.pp-zone-matrix .zone-y-bottom { top: auto; bottom: 8px; }
.pp-zone-matrix .zone-x { bottom: -29px; left: 4px; }
.pp-zone-matrix .zone-x-right { left: auto; right: 4px; }
.pp-zone-matrix .zone { position: absolute; display: grid; place-items: center; width: 120px; height: 54px; color: #fff; background: rgba(255,255,255,.07); border: 1px solid rgba(216,187,123,.4); font-size: .75rem; font-weight: 750; text-transform: uppercase; }
.pp-zone-matrix .value { left: 10%; bottom: 14%; }
.pp-zone-matrix .mainstream { right: 10%; bottom: 14%; }
.pp-zone-matrix .specialist { left: 10%; top: 14%; }
.pp-zone-matrix .premium { right: 10%; top: 14%; background: var(--pp-gold); }
.pp-navy .pp-scope-note { color: #fff !important; background: rgba(255,255,255,.06); border-color: var(--pp-gold-light); }

/* 10 to 12 */
.pp-story-layout { display: grid; grid-template-columns: .82fr 1.18fr; gap: clamp(46px, 8vw, 110px); align-items: center; }
.pp-message-stack { display: grid; gap: 10px; margin: 0; padding: 0; }
.pp-message-stack li { position: relative; display: grid; grid-template-columns: 46px 1fr; align-items: center; min-height: 76px; padding: 14px 18px; background: var(--pp-surface); border-left: 3px solid var(--pp-gold); list-style: none; }
.pp-message-stack li:not(:last-child)::after { content: "↓"; position: absolute; left: 22px; bottom: -18px; z-index: 2; color: var(--pp-gold); }
.pp-message-stack span { grid-row: 1 / 3; color: var(--pp-gold); font-size: .67rem; font-weight: 800; }
.pp-message-stack strong { color: var(--pp-ink); font-size: .88rem; }
.pp-message-stack small { color: var(--pp-body); font-size: .7rem; }
.pp-package-diagram { display: grid; grid-template-columns: 1fr 42px 1fr 42px 1fr; gap: 10px; align-items: center; }
.pp-package-diagram article { min-height: 190px; padding: 28px; background: #fff; border: 1px solid var(--pp-line); }
.pp-package-diagram article > span { display: block; margin-bottom: 32px; color: var(--pp-gold); font-size: .68rem; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
.pp-package-diagram article p { margin-bottom: 0; font-size: .84rem; }
.pp-package-diagram > b { color: var(--pp-gold); text-align: center; }
.pp-catalogue-flow { display: grid; grid-template-columns: repeat(6, 1fr); margin: 0; padding: 0; border: 1px solid var(--pp-line); }
.pp-catalogue-flow li { position: relative; display: grid; min-height: 106px; place-items: center; padding: 17px; color: var(--pp-ink); background: #fff; border-right: 1px solid var(--pp-line); font-size: .77rem; font-weight: 750; text-align: center; list-style: none; }
.pp-catalogue-flow li:last-child { color: #fff; background: var(--pp-navy); border-right: 0; }
.pp-catalogue-flow li:not(:last-child)::after { content: "→"; position: absolute; z-index: 2; right: -12px; display: grid; width: 24px; height: 24px; place-items: center; color: var(--pp-gold); background: #fff; border-radius: 50%; }

/* 13 and 14 */
.pp-buyer-branch { position: relative; }
.pp-branch-root { width: min(330px, 100%); margin-inline: auto; padding: 20px 24px; color: var(--pp-navy); background: var(--pp-gold-light); text-align: center; }
.pp-branch-root span, .pp-branch-root strong { display: block; }
.pp-branch-root span { margin-bottom: 5px; font-size: .66rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.pp-branch-root strong { color: var(--pp-navy); }
.pp-branch-line { width: 1px; height: 34px; margin-inline: auto; background: var(--pp-gold-light); }
.pp-branch-options { position: relative; display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; padding-top: 26px; }
.pp-branch-options::before { content: ""; position: absolute; top: 0; left: 12.5%; right: 12.5%; height: 1px; background: var(--pp-gold-light); }
.pp-branch-options article { position: relative; min-height: 140px; padding: 22px; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.18); }
.pp-branch-options article::before { content: ""; position: absolute; top: -27px; left: 50%; width: 1px; height: 26px; background: var(--pp-gold-light); }
.pp-branch-options article span { display: block; margin-bottom: 12px; color: var(--pp-gold-light); font-size: .68rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.pp-branch-options article p { margin: 0; font-size: .8rem; }
.pp-validation-loop { position: relative; display: grid; grid-template-columns: repeat(6, 1fr); gap: 0; margin: 0; padding: 0; }
.pp-validation-loop::before { content: ""; position: absolute; left: 8%; right: 8%; top: 27px; height: 1px; background: #c9aa70; }
.pp-validation-loop li { position: relative; z-index: 1; padding: 70px 10px 0; color: var(--pp-ink); font-size: .75rem; font-weight: 750; text-align: center; list-style: none; }
.pp-validation-loop li::before { content: counter(list-item, decimal-leading-zero); position: absolute; top: 2px; left: 50%; display: grid; width: 50px; height: 50px; place-items: center; color: var(--pp-navy); background: var(--pp-gold-soft); border: 1px solid #c9aa70; border-radius: 50%; font-size: .66rem; transform: translateX(-50%); }
.pp-validation-loop li:last-child::after { content: "↺"; position: absolute; right: -5px; top: 11px; color: var(--pp-gold); font-size: 1.2rem; }
.pp-validation-outcomes { display: flex; flex-wrap: wrap; justify-content: center; gap: 9px; margin-top: 32px; }
.pp-validation-outcomes span { padding: 9px 13px; color: var(--pp-body); background: var(--pp-surface); border: 1px solid var(--pp-line); border-radius: 999px; font-size: .74rem; }

/* 15 to 17 */
.pp-audience-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--pp-line); border-left: 1px solid var(--pp-line); }
.pp-audience-grid article { min-height: 145px; padding: 23px; background: #fff; border-right: 1px solid var(--pp-line); border-bottom: 1px solid var(--pp-line); }
.pp-audience-grid article:last-child { grid-column: 2 / span 2; }
.pp-audience-grid span { display: block; margin-bottom: 28px; color: var(--pp-gold); font-size: .67rem; font-weight: 800; letter-spacing: .1em; }
.pp-audience-grid h3 { margin: 0; font-size: .98rem; }
.pp-process { position: relative; display: grid; grid-template-columns: repeat(7, 1fr); margin: 0; padding: 0; }
.pp-process::before { content: ""; position: absolute; left: 7%; right: 7%; top: 25px; height: 1px; background: #c9aa70; }
.pp-process li { position: relative; min-width: 0; padding: 0 10px; list-style: none; text-align: center; }
.pp-process li > span { position: relative; z-index: 1; display: grid; width: 50px; height: 50px; place-items: center; margin: 0 auto 20px; color: var(--pp-navy); background: var(--pp-gold-soft); border: 1px solid #c9aa70; border-radius: 50%; font-size: .67rem; font-weight: 800; }
.pp-process h3 { margin-bottom: 8px; font-size: .9rem; }
.pp-process p { margin: 0; font-size: .72rem; line-height: 1.55; }
.pp-output-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.pp-output-grid article { padding: clamp(26px, 3vw, 34px); background: #fff; border: 1px solid var(--pp-line); border-top: 3px solid var(--pp-gold); }
.pp-output-grid article > span { display: block; margin-bottom: 24px; color: var(--pp-gold); font-size: .67rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.pp-output-grid article > p { font-size: .85rem; }
.pp-output-grid ul { margin: 20px 0 0; padding: 16px 0 0; border-top: 1px solid var(--pp-line); }
.pp-output-grid li { position: relative; padding: 7px 0 7px 17px; color: var(--pp-body); font-size: .77rem; line-height: 1.4; list-style: none; }
.pp-output-grid li::before { content: ""; position: absolute; left: 0; top: 13px; width: 5px; height: 5px; background: var(--pp-gold); border-radius: 50%; }

/* 18 to 20 */
.pp-before-after { background: #fff; border: 1px solid var(--pp-line); }
.pp-ba-head, .pp-before-after article { display: grid; grid-template-columns: 1fr 52px 1fr; gap: 18px; align-items: center; padding: 19px 24px; }
.pp-ba-head { color: #fff; background: var(--pp-navy); font-size: .67rem; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
.pp-ba-head span:last-child { grid-column: 3; }
.pp-before-after article + article { border-top: 1px solid var(--pp-line); }
.pp-before-after article p { margin: 0; color: var(--pp-ink); font-size: .88rem; }
.pp-before-after article > span { color: var(--pp-gold); text-align: center; }
.pp-service-branch { position: relative; }
.pp-service-root { width: min(380px, 100%); margin-inline: auto; padding: 20px 24px; color: #fff; background: var(--pp-navy); text-align: center; }
.pp-service-root span, .pp-service-root strong { display: block; }
.pp-service-root span { margin-bottom: 5px; color: var(--pp-gold-light); font-size: .66rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.pp-service-root strong { color: #fff; }
.pp-service-line { width: 1px; height: 34px; margin-inline: auto; background: var(--pp-gold); }
.pp-service-options { position: relative; display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; padding-top: 26px; }
.pp-service-options::before { content: ""; position: absolute; left: 16.67%; right: 16.67%; top: 0; height: 1px; background: var(--pp-gold); }
.pp-service-options a { position: relative; display: block; min-height: 124px; padding: 22px; color: inherit; background: #fff; border: 1px solid var(--pp-line); text-decoration: none; }
.pp-service-options a::before { content: ""; position: absolute; left: 50%; top: -27px; width: 1px; height: 26px; background: var(--pp-gold); }
.pp-service-options span, .pp-service-options strong { display: block; }
.pp-service-options span { margin-bottom: 12px; color: var(--pp-body); font-size: .74rem; }
.pp-service-options strong { color: var(--pp-ink); font-size: .87rem; }
.pp-service-options a:hover { border-color: #c4a66b; box-shadow: 0 12px 28px rgba(7,27,47,.09); }
.pp-faq-layout { display: grid; grid-template-columns: .7fr 1.3fr; gap: clamp(42px, 8vw, 100px); align-items: start; }
.pp-faq-intro { position: sticky; top: 110px; }
.pp-faq-intro p:last-child { max-width: 390px; }
.pp-faq-list details { border-top: 1px solid var(--pp-line); }
.pp-faq-list details:last-child { border-bottom: 1px solid var(--pp-line); }
.pp-faq-list summary { display: grid; grid-template-columns: 42px 1fr 22px; gap: 12px; align-items: center; min-height: 74px; padding: 17px 0; color: var(--pp-ink); cursor: pointer; font-size: .92rem; font-weight: 700; line-height: 1.45; list-style: none; }
.pp-faq-list summary::-webkit-details-marker { display: none; }
.pp-faq-list summary > span { color: var(--pp-gold); font-size: .67rem; letter-spacing: .09em; }
.pp-faq-list summary i { position: relative; width: 18px; height: 18px; }
.pp-faq-list summary i::before, .pp-faq-list summary i::after { content: ""; position: absolute; left: 2px; top: 8px; width: 14px; height: 1px; background: var(--pp-ink); }
.pp-faq-list summary i::after { transform: rotate(90deg); transition: transform .2s ease; }
.pp-faq-list details[open] summary i::after { transform: rotate(0); }
.pp-faq-list details > p { margin: 0 35px 22px 54px; font-size: .86rem; }

/* Final CTA */
.pp-final { padding: clamp(66px, 8vw, 96px) 0; background: var(--pp-navy); }
.pp-final-inner { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(42px, 8vw, 110px); align-items: center; }
body.page-product-positioning .pp-page .pp-final h2 { max-width: 700px; color: #fff; }
.pp-final .pp-kicker { color: var(--pp-gold-light); }
.pp-final p:not(.pp-kicker) { max-width: 720px; color: rgba(255,255,255,.72); }
.pp-final-actions { display: flex; flex-direction: column; align-items: flex-start; gap: 17px; }
.pp-whatsapp-link, .pp-phone-link { color: #fff; border-bottom: 1px solid rgba(255,255,255,.45); font-size: .86rem; font-weight: 700; }
.pp-whatsapp-link:hover, .pp-phone-link:hover { color: var(--pp-gold-light); }

@media (max-width: 1020px) {
  .pp-hero-visual { min-height: 460px; }
  .pp-position-node { width: 132px; padding-inline: 10px; }
  .pp-evidence-grid { grid-template-columns: repeat(2, 1fr); }
  .pp-evidence-grid p:nth-child(3) { padding-left: 0; border-left: 0; border-top: 1px solid rgba(255,255,255,.18); }
  .pp-evidence-grid p:nth-child(4) { border-top: 1px solid rgba(255,255,255,.18); }
  .pp-audience-grid { grid-template-columns: repeat(2, 1fr); }
  .pp-audience-grid article:last-child { grid-column: 1 / -1; min-height: 0; }
  .pp-process { grid-template-columns: 1fr; }
  .pp-process::before { left: 25px; right: auto; top: 0; bottom: 0; width: 1px; height: auto; }
  .pp-process li { display: grid; grid-template-columns: 50px 1fr; gap: 20px; padding: 0 0 24px; text-align: left; }
  .pp-process li > span { margin: 0; }
  .pp-process h3 { margin-top: 2px; }
  .pp-process p { max-width: 620px; font-size: .82rem; }
}

@media (max-width: 820px) {
  .pp-hero-grid { grid-template-columns: 1fr; }
  .pp-hero-copy { padding-bottom: 0; }
  .pp-hero-visual { width: min(100%, 600px); min-height: 500px; margin-inline: auto; }
  .pp-use-grid { grid-template-columns: repeat(2, 1fr); }
  .pp-value-formula { grid-template-columns: 1fr; }
  .pp-value-formula > b { transform: rotate(90deg); }
  .pp-output-grid { grid-template-columns: 1fr; }
  .pp-branch-options { grid-template-columns: repeat(2, 1fr); }
  .pp-branch-options::before, .pp-branch-options article::before, .pp-branch-line { display: none; }
}

@media (max-width: 760px) {
  .pp-page .pp-shell { width: min(100% - 40px, 620px); }
  .pp-section { padding: 60px 0; }
  body.page-product-positioning .pp-page h1 { font-size: clamp(2.4rem, 11vw, 3.6rem); }
  body.page-product-positioning .pp-page h2 { font-size: clamp(1.85rem, 8vw, 2.65rem); }
  .pp-hero { padding-top: 40px; }
  .pp-proof-strip { grid-template-columns: repeat(2, 1fr); margin-top: 28px; }
  .pp-proof-strip li:nth-child(3) { padding-left: 0; border-left: 0; border-top: 1px solid rgba(255,255,255,.18); }
  .pp-proof-strip li:nth-child(4) { border-top: 1px solid rgba(255,255,255,.18); }
  .pp-offer-compare { grid-template-columns: 1fr; }
  .pp-offer-compare > div { min-height: 52px; transform: rotate(90deg); }
  .pp-assumption-head { display: none; }
  .pp-assumptions article { grid-template-columns: 1fr; gap: 8px; padding: 20px; }
  .pp-assumptions article > span { text-align: left; transform: rotate(90deg); transform-origin: 10px center; }
  .pp-context-flow, .pp-two-col, .pp-story-layout, .pp-faq-layout, .pp-final-inner { grid-template-columns: 1fr; }
  .pp-context-flow > div { grid-template-columns: repeat(2, 1fr); }
  .pp-context-flow > b { transform: rotate(90deg); }
  .pp-difference-wheel { width: min(100%, 500px); margin-inline: auto; }
  .pp-package-diagram { grid-template-columns: 1fr; }
  .pp-package-diagram > b { transform: rotate(90deg); }
  .pp-package-diagram article { min-height: 0; }
  .pp-catalogue-flow { grid-template-columns: 1fr; }
  .pp-catalogue-flow li { min-height: 70px; border-right: 0; border-bottom: 1px solid var(--pp-line); }
  .pp-catalogue-flow li:not(:last-child)::after { right: auto; bottom: -12px; transform: rotate(90deg); }
  .pp-validation-loop { grid-template-columns: 1fr; }
  .pp-validation-loop::before { left: 25px; right: auto; top: 0; bottom: 0; width: 1px; height: auto; }
  .pp-validation-loop li { min-height: 74px; padding: 16px 0 16px 72px; text-align: left; }
  .pp-validation-loop li::before { left: 0; top: 9px; transform: none; }
  .pp-validation-loop li:last-child::after { left: 38px; right: auto; top: 48px; }
  .pp-audience-grid { grid-template-columns: 1fr; }
  .pp-audience-grid article:last-child { grid-column: auto; }
  .pp-service-options { grid-template-columns: 1fr; padding-top: 0; }
  .pp-service-options::before, .pp-service-options a::before, .pp-service-line { display: none; }
  .pp-service-options a { min-height: 0; }
  .pp-faq-intro { position: static; }
  .pp-final-actions { align-items: stretch; }
  .pp-page .pp-final-actions .btn { width: 100%; }
}

@media (max-width: 520px) {
  .pp-page .pp-shell { width: calc(100% - 32px); }
  .pp-actions { align-items: stretch; }
  .pp-page .pp-actions .btn { width: 100%; }
  .pp-text-link { justify-content: center; }
  .pp-hero-visual { min-height: 560px; }
  .pp-position-core { width: 136px; height: 136px; }
  .pp-position-node { width: 124px; }
  .node-buyer { left: 0; top: 8%; }
  .node-value { right: 0; top: 8%; }
  .node-proof { left: 0; bottom: 12%; }
  .node-difference { right: 0; bottom: 12%; }
  .pp-proof-strip li { padding: 18px 12px; }
  .pp-proof-strip li:first-child, .pp-proof-strip li:nth-child(3) { padding-left: 0; }
  .pp-use-grid, .pp-evidence-grid { grid-template-columns: 1fr; }
  .pp-evidence-grid p + p { padding-left: 0; border-left: 0; border-top: 1px solid rgba(255,255,255,.18); }
  .pp-context-flow { padding: 22px; }
  .pp-difference-wheel { min-height: 460px; transform: scale(.88); transform-origin: center; }
  .pp-zone-matrix { min-height: 380px; margin-left: 52px; margin-right: 35px; }
  .pp-zone-matrix .zone { width: 96px; }
  .pp-ba-head { display: none; }
  .pp-before-after article { grid-template-columns: 1fr; gap: 10px; padding: 20px; }
  .pp-before-after article > span { text-align: left; transform: rotate(90deg); transform-origin: 8px center; }
  .pp-branch-options { grid-template-columns: 1fr; }
  .pp-faq-list summary { grid-template-columns: 32px 1fr 20px; }
  .pp-faq-list details > p { margin-inline: 44px 4px; }
}

@media (prefers-reduced-motion: reduce) {
  .pp-page *, .pp-page *::before, .pp-page *::after { scroll-behavior: auto !important; transition: none !important; }
}